Your Nike bubble popped; you’ve noticed it and wondered what now? My Nike Air bubble also burst and looks like a flat tire. I felt stuck and embarrassed when the bubble popped for my Nike Air Max 270.
In this article, you will find the best 5 options you have to start feeling that cushioned air max comfort again.
My experience and knowledge of reselling shoes, this shouldn’t happen unless the shoes have a manufacturing flaw.
Depending on the way that the bubble popped the answer to your problem is covered in this article.
Nike fans know how annoying it is when the air bubble pops.
You can fix it, replace it, or get a refund. But if you want to make money from your sneakers, you should buy them in bulk and resell them.Here’s how to do it.
Have you ever experienced the horror of popping your Nike Air Max bubble? You’ll want to avoid this nightmare at all costs.
That’s why we’ve compiled a list of 27 Fantastic Sneakerhead Gifts that will give your Nike Air Max a fresh look, secure storage, and lasting protection.
Upgrade to New Air Max
Once the Nike bubble is popped, the comfort will not be the same, and they can cause you foot problems. The benefits of getting a new pair of Nike Air shoes outweigh trying to repair them, it’s not worth the hassle.
You can’t blow them back up, looks like a flat tire and you feel it when you walk air bubble has zero cushioning.
Clean the sole with a damp cloth. Remove any dirt or debris from the sole. Rub the sole gently with a wet wipe.
Check for the air puncture
Look for the hole where the air escaped. Find the damaged spot on the sole. Inspect the sole for any signs of leakage.
Make another hole
Poke a small hole on the opposite side of the sole. Use a needle to create another opening on the sole. Make a tiny puncture on the other end of the sole.
Fill with clear silicon until it starts to gush out
Squeeze clear silicon into the holes until it overflows. Inject clear silicon into the openings until it spills out. Fill the holes with clear silicon until it oozes out.
Leave to set
Let the silicon dry and harden. Wait for the silicon to cure and solidify. Allow the silicon to set and seal.
Unless someone plans to check out your shoes they won’t be able to tell the difference.
WARNING: If you do this you are voiding your warranty from getting a return, exchange or refund from Nike.
But honestly, you have nothing to lose better to try and fix them than putting them in the bin.
We all know that feeling when the Nike Air bubble pops, leaving your shoes looking like a flat tire.
The worst thing about all of this is you lose all the cushioning, couldn’t think of anything worse.
How long have you had your Nike Airs until the bubble popped? It doesn’t matter, to be honest; this can happen 2 weeks, 6, or 18 months after getting them.
If the Nike Air bubble pops and not your own fault within 2 years of the manufacturing date of the shoe. The date can be found on the tongue. Nike will give you a voucher, exchange or refund.
Nike claim WILL NOT be accepted if:
They decide the Nike bubble popped not because of material or workmanship flaws.
Just complaining because you don’t like size, style or fit – BE HONEST!
Trying to be clever and returning shoes more than 2 years after the manufacturing date. (They’ll return them without even inspecting)
The Nike shoes have excessive wear, customisations or evidence of misuse.
Nike Refund: If your Nike Air bubble is popped (flawed), and it’s within 60 days of your purchase, you can return it for a full refund. Return information can be found here.
What you’ll need if bought from Nike
Dated receipt – Must include the valid date, name of store, name or style number of product and purchase price.
Original warranty card.
Shoe box is not essential
What you’ll need if bought from a retailer
Proof of purchase and return to store.
The original box the shoes came in.
If they can’t help you and refer you back to Nike, file a claim.
Carry On Wearing The Shoes
When a Nike Air bubble pops it usually means the end of your shoe’s life. It can pop because of a sharp object, pressurised air in the bladder loss of pressure, excessive wear and other reasons.
Depending on how much it deflates like a flat tire, you might be able to get away with still wearing the shoes. But in most cases, once the air bubble is pooped that’s it.
Just wear them!
Losing pressure means you lose comfort. It would be a shame to throw away perfectly still decent shoes you spend your hard-earned money on.
The Nike Air will not feel comfy like it did before but depending on what you’ll be wearing them for should be good. Might feel weird and embarrassing to start but you’ll get used to it.
Maybe you can’t fix the popped Nike bubble because of time, cost, or the hassle it involves. Be prepared rocks, sand and other weird stuff will get into the air bubble, it’s annoying.
Repair The Sole
A sole replacement of the sneaker is needed but this has to be done by a professional cobbler (shoe repair expert). You’ll need to find a replacement sole yourself.
Pros
Cons
Get to keep your original shoes
Find a matching sole replacement
Save the environment
Expensive
Shoes last longer
Time-consuming
Speak to Your Local Nike Store
Try going to a Nike store and talking to them nicely, sure you don’t want shoes with zero cushioning looking like a flat tire.
Be nice and polite
Bring your receipt
Explain what happened
It’s really up to Nike whether they help you out or not, their aim is to offer the best customer experience. Might even have some advice for what you can do if they can’t help you in-store.
What are the best Nike shoes right now in 2024?Different categories have been used to help you pick the most comfortable Nike shoesfor your daily walks.
Nike releases trainers weekly, and it can be hard to keep up; I understand the frustration.
The Nike Dunks High Top is true to size and constructed of premium material, ideal for those daily errands. Its high-profile stance and padding around the tongue and ankle are incredibly comfortable.
Low-profile shoe that packs a punch that is not expensive compared to other Nike shoes. The thick ankle lining offers good support and is finished in the best material that makes your feet feel locked in.
Arguably, the Air Jordan 1 High Top was the most popular Nike shoe in 2019, with various colourways reaching stockists across the UK, Europe and the US.
The Nike Air Huarache has a rubber cage-like design on the heel that offers a stylish look on foot. The padded lining that extends over feels unreal once you have broken into the shoe.
A lightweight, low-profile trainer ideal for daily use, training, and casual in its approach. The Air Max 270 exaggerated Air Bubble make you feel like you are walking on clouds.
The elite signature basketball trainer with excellent traction and ankle support is a good choice. Jordan 1 Take 4 boasts an off-court presence with a soft and comfortable midsole that is practical for everyday use.
Best Lifestyle
Nike Mid Blazer
Released: 1973, 2022
Nike High Top Blazer is more suited for daily use combined with a pair of jeans. The sponge-like style on the tongue and ankle area offers comfort and aesthetic benefits.
Fused with a rigid lining on the tongue, breathable material for the summer months with a classic track-like design perfect for slipping on with any outfit.
Nike Mid Air Force 1
Released: Late 1990s, 2022
The design has remained timeless for a long time. Premium leather is present in the design, which offers excellent quality, no matter how you rock them with the strap attached or detached.
Best Everyday
Nike Max Air 90 Women
Released: 1990, 2022
The Nike Max Air 90 Women are must-have Nike shoes to add to your rotation. The combo of material leather and mesh on the upper makes it an easy sneaker to clean.
Nike Air Max Genome
Released: 2021
Carefully blended with premium mesh and leather on the upper, it offers something cool to rock during the warmer months. The Lining appears with a fixed sole for the tongue combined with rounded laces for that cosy fit.
Best Casual
Nike Cortez Trainers
Released: 1972, 2022
The cushioned upper comes in various materials that take your look to the next level. Padded tones allow the classic Nike shoe to pop with any outfit you throw at them.
Air Jordans 3
Released: 1988, 2022
Air Jordans 3 is an excellent option to pair with shorts or jeans. Nubuck is used in the design, which gives the sneaker a suede-like feel, perfect for a smart-casual look.
Jordan 1 Mid
Released: 2000, 2022
The best Nike casual shoes come in different shapes and sizes. With a protective ankle-hugging mid you won’t be disappointed with the versatility of the Jordan 1 Mid.
Cool Nike Shoes
Nike Crater Impact
Released: 2021
Constructed with 25% Nike Grind, the Crater Impact has been one of the most popular shoes over the last few years. Ready for anything you throw at them, from intense gym sessions to dinner with friends, the Nike Crater Impact can do it all.
Jordan 5
Released: 1990, 2022
Rubber netting on the side panel that functions as a ventilation shaft, lace lock, and shark teeth design on the midsole. Regarding cool Nike shoes, you can’t go wrong with a pair of Jordans.
Nike Air Jordan 6 Retro
Released: 1991, 2022
Featuring a side panel and lace lock that is stylish, popular and functions well as an everyday Nike shoe. Describing the Nike Air Jordan 6 as a cool shoe is an understatement – are you ready to turn heads?
Nike Air Max Uptempo
Released: 1996, 2022
With enlarged Air branded lettering on the side profile of the shoes, it’s striking with its appearance. The cloud-like comfort of the Nike shoes is paired with comfy Air Max technology, perfect for standing on your feet all day.
Entire foot air max cushioning provides an unrivalled pillow-like feeling on foot. The connected wave design on the upper adds a uniqueness that makes the sneaker ideal to wear with any outfit.
Best Nike Shoes FAQ
What is the most popular Nike shoe?
The most popular Nike shoe in 2024 is the Low Dunk, followed by Dunk High Top, Nike Air Force 1 ’07 and Jordan 1 Mid. They all retail at different prices and offer satisfying comfort, which makes them affordable and ideal for everyday use.
Why is Nike Air so expensive?
Nike Air is expensive because of research and development, limited releases, marketing and hype that Nike shoes with air max bubbles receive. Nike Air shoes are made with expensive custom machines with ovens that heat plastic film into an Airbag.
What is the best-selling Nike Air?
According to the Nike GB website, the best-selling Nike Air are as follows: Nike Air Force 1 ’07, Nike Air Max 270, Dunk High Top, Air Jordan 1 Mid, Low Dunk, Nike Blazer Mid and Air VaporMax Plus. Nike is the largest seller of athletic footwear in the world.
For further information on how to get your hands on the most popular trainer brands from various trainer stockists in the UK and Europe, check out the latest trainer releases.
If you found the Best Nike Shoes For Daily Use 2022 helpful article, check out the latest trainer reviews and video content by following @saucedby on Instagram or liking our Facebook Page.
Nike Air Max shoes do increase your height but by how much? In this article, we’ll compare the different Nike Air Max models and exactly how many inches and centimetres in height they add.
Do you feel friends or people treat you differently because you’re short? Yes! Well, you’ve come to the right place. Comments from the community from people looking for the same answer have been included.
Imagine being equal in height or even towering above everyone. We got you covered!
The Nike Air Max 97 increases height by 1.8 inches (4.57 cm); this was precisely measured by a digital calliper tool. It’s an all-around sneaker; you can rock it with shorts, cargo pants, or jeans.
Air Max 270
Heel Midsole Measurement: Inches
1.422
Insole Measurement: Inches
0.169
Height Added
1.60 inches (4 cm)
If you want something affordable that adds extra inches, the Air Max 97 is the go-to sneaker. But beware, the air bubble can pop. Check out our article Nike Air Bubble, Popped? 5 Must-Do Things To Fix for tips and guidance.
Air Max 90
NIKE
Heel Midsole Measurement: Inches
1.237
Insole Measurement: Inches
0.212
Height Added
1.45 inches (3.68 cm)
Nike Air Max 90 adds 1.5 inches (3.68 cm) in height. It is an everyday sneaker with all the essential features of comfort, style, and looks.
The Nike Air Max sneakers measured using a digital caliper add an average of 1.70 inches (4.32 cm) to your height.
The Nike Tailwind line-up inspires the Air Max TW 2022 sneaker. Starting with the Air Max Tailwind 96, followed by similar striking versions. Since 1996, there have been four Air Max Tailwinds released.
Designed as a lifestyle sneaker, we tested them in the gym, and this is what we discovered.
Do the Air Max TWs run true to size?
Yes, the Nike Air Max TW runs true to size and feels snug on your feet. The tongue is connected to an elastic glove-like inner feature that makes your foot feel snug. If you have wide or flat feet would suggest wearing thinner socks and loosening the laces rather than sizing up.
It’s hard put on as the tongue is stitched to sneakers.
The mesh upper is hard to clean.
Very light on foot.
It’s hard to put on as the tongue is stitched to sneakers.
Cushlon midsole and air bubble provide soft cushioning.
Take a few wears to break – heel feels squashed.
Editor: I don’t like how the tongue is connected to the sneaker with elastic, and the thick padded heel collar makes it awkward to put on. The design is a bit loud; I talk more about this in the review.
What size should you get?
If you wear the Nike Air Max TW for casual wear, I recommend going true to size as you would for other sneakers.
Narrow Feet
You may feel like they run big for narrow feet, but get your normal size and tighten the laces slightly. The tongue is connected to the sneaker with elastic, which feels like a glove ideal for exploring urban cities – Discover why the Nike Air Max TW is the best walking shoe.
Medium Feet
For medium-width feet, the Nike Air Max TW trainers will fit snugly on your feet; it’s best to loosen the laces slightly for the best fit.
Wide Feet
They run true to size for wide feet, suggesting you get your regular size. If the sneaker feels too tight, remove the insole and wear them without. You do lose comfort, so pick your socks wisely.
Extra tips for wide feet
If you have wide feet, the widest part of your foot will likely be pressed against the toe box. Wear thinner socks; I found this helps a lot.
Using a long shoe horn to comfortably put the shoes on causes less soreness to fingers as no heel pull is attached.
How to clean Nike Air Max?
The Nike Air Max TW is made with a mesh upper. To clean, sneaker wipes with a textured side are best to get all the dirt off.
Discover the best way to clean the trainer’s cleaning video.
To keep the Air Max TW fresh, place them in freezer bags (whichkeep dust away) and insert shoe trees inside (maintain shape).
What to do if you have two different size feet?
Having different-sized feet is normal, and if the difference in size is small, you should:
Choose the larger size if feet are between sizes or if one foot is bigger.
Wear thinner or thicker socks, depending on the difference in size.
Measure in the late afternoon when feet are largest due to swelling.
Loosen laces if the shoes become tight.
Final Verdict:
Priced high for a casual everyday sneaker.
Some of the colourway options are a bit boring or too loud.
Mesh used on the upper can be tricky to clean. Use sneaker wipes to clean.
FAQs
What year did the Air Max Tailwind come out?
The Nike Air Max Tailwind 1996 was the first to be released in the TW lineup. Followed by releases in 1997 (Tailwind 2), 1998 (Tailwind 3), 1999 (Tailwind 4), 2020 (Tailwind V Plus) and 2022 (Air Max TW).
Are Air Max unisex?
Yes, the Air Max TW are unisex. They go well with any casual outfit, especially shorts.
No, the Vapormax bubble does not pop easily. They can if exposed to a sharp object or the bubble is put under a lot of pressure. They are unlikely to pop from daily use. The rubber used for the air bubble won’t wear down easily.
I tested the Nike Air Bubble to see if it will pop easily, so you can feel confident wearing your shoes. Perhaps you are thinking about buying the vapormax or already have a pair.
A similar Nike Air Bubble used on the vapormax is also on the Nike Air Max 270. To give you the right answer whether the vapormax bubble pop easily the Nike Air sneakers were worn daily for a week.
You’ll be happy to know they didn’t pop at all!
If you’re looking for more ways to save money on sneakers, check out our guide on how to bulk buy sneakers and get the best deals. could you improve the text use active voice ake it enagaing and keep it short
The engineers at Nike designed the VaporMax over 5 years and the air bubble is made in a two-part midsole. They are made of strong Thermoplastic polyurethane (TPU) nitrogen gas fill air units at the heel and front with a durable rubber sole.
During research and development, the vapormax sneaker bubble was tested with over 350 runners. During the tests, they were exposed to different surfaces, temperatures and foot pressure so the bubble won’t pop easily.
So that the vapormax bubble won’t pop easily, machines with ovens heat the plastic film and appear as a complete air bubble midsole. Machines are constantly running, any flawed air bubbles are rejected and recycled.
The Vapormax Sole Is Tough
The air bubble can’t easily because it never touches the ground. The bubble’s purpose is to provide cushioning and it is wrapped in strong sole plastic.
As you can see using scissors to try and pop the bubble sole is not easy and requires a lot of effort.
Workouts With The Vapormax
Depending on the exercise you’ll be doing the vapormax won’t pop easily even with all the body weight on one shoe.
Don’t worry even if you are squatting you have nothing to worry about the vapormax is designed to take additional pressure.
Nike VaporMax FAQs
Is it good to run in VaporMax?
No! Nike designed them runners but sadly wears have suggested they are unstable at times. Also, professional athletes hardly wear Vapormax to run, more of a lifestyle fashion sneaker.
Can you work out in VaporMax?
You can work out in VaporMax. But there are better trainers that offer cushioning, stability, and ankle support in the Nike Air Zoom range.
Can you return Nikes if the air bubble pops?
Yes, if the air bubble in your Nike shoes pops (material flaw) contact Nike or return them to authorised retailers. Within 60 days of purchase, you can return to Nike for a full refund. Longer than 60 days and less than two years since the manufacture date contact Nike.
You are here for one reason. Why is Nike the best brand? There are 9 unthinkable reasons.
We all love Nike for different reasons; what’s yours? Mine is that their products make me feel like I can go that extra mile. The price of some of their sneakers makes me shiver sometimes, but once they are locked on my feet, I feel like a pro athlete.
If you are thinking about whether it’s worth buying new Nike shoes, check out the 17 Reasons Why Nike Is So Expensive – for it to all make sense.
The reasons why Nike is the best brand are because they inspire customers, innovate unique products that solve problems and they are inclusive there’s something for everyone, not just athletes. Discover the rare reason why Nike Vapormax Bubble won’t pop.
Most importantly their pricing and selection are varied whether you want sneakers for standing all day, on a budget, or a vegan sustainable alternative.
If you want to save money and get more value for your money, you should consider bulk buying sneakers from trusted sources.
What sport do you like? Perhaps you don’t play sports and occasionally go to the gym or for a walk. If you have a body you’re an athlete. It’s not about having the latest or best sportswear, just get out there and chase greatness.
From first imagining an idea, dreaming about it, designing and even sometimes failing, designers at Nike have one goal; inspire you to find your greatness. Nike inspires through sportswear products that enhance athletic performance, reduce injury and maximise comfort while reducing waste.
The best way to explain is with the 2012 “Find Your Greatness” campaign, if you’ve been thinking about starting a new activity great watch.
You may or may not be familiar with basketball, maybe it’s just not your thing but that isn’t relevant to what I’m about to show you.
Nike tweeted a marketing campaign video for retiring basketball coach Mike Krzyzewski, commonly known as Coach K in the basketball work. Titled “You can’t spell coach without K”
But the tweets were a little confusing, all the words that were used didn’t have the letter K.
Words used:
Honor
Respect
Brotherhood
Gold
Cameron
Crazies
Durham
Family
Sometimes big brands get it wrong too, the effort was appreciated but it just didn’t make sense, the word BASKETBALL literally has K and it was screaming to be used.
Publicly they never responded to the online jokes so we don’t actually know whether they learned anything. It’s safe to assume they won’t be doing that again, well I hope they don’t for their sake social media is unforgiving.
3. Culture of Innovation
What does innovation mean? A new method, idea, or product to improve something that already exists.
Nike Forward is a forward-thinking sustainable apparel innovation that took 5 years to design.
Nike Forward is ultra-thin lightweight layers of material bonded together using a needle-punching process to form performance apparel. Each layer of material provides performance benefits like warmth, softness, or breathability. Post-industrial and consumer waste including recycled bottles are used turning them into fibres. It is not knitted or woven.
Nike Forward Benefits
Minimises carbon impact
Maximises efficiency and speed in the manufacturing process
No water and dyes are used
70% recycled content by weight
Can be brought back into production so there’s no waste
Cuts carbon by 75% compared to traditional material
Overtime takes shape to the body and retains shape
4. Inclusive
“If you have a body you’re an athlete” (Aaron Heiser, VP Global Apparel Product Merchandising at Nike)
In an effort to solve performance limitations and availability of a traditional hijab in sports and be more inclusive of all athletes. Based on the feedback Nike received, a traditional hijab didn’t work well with some sports uniforms.
Benefits of the Nike Pro Hijab
The pull-on design is constructed from durable single-layer Nike Pro cool mesh – breathable fabric.
Inspires girls worldwide to follow their passion for sports.
Suitable hijab for sports that allows athletes not have to explain and defend themselves to officials.
Lightweight fabric
Feels soft on the skin
Athletes Nike worked with, to put the Nike Pro Hijab to the test in each sport:
Weightlifter, Amna Al Haddad – United Arab Emirates
Figure Skater, Zahra Lari – United Arab Emirates
Fencer, Ibtihaj Muhammad – New Jersey-native
Runner, Manal Rostom – Nike Run Club Coach in Dubai
Boxer, Zeina Nassar – Germany
Everyday athletes from around the Middle East
What athletes say about the Nike Pro Hijab
Ibtihaj Muhammad
“It really sunk in how much my previous hijab was hindering my performance when I tried the Nike Pro Hijab.”
“The Nike Pro Hijab will help advance the conversation around hijabs and Muslim women in sports and further make sports an inclusive space.”
Manal Rostom
“It inspires me to reach greater heights and to run farther distances,” Manal completed the New York Marathon wearing the Nike Pro Hijab.”
5. All about kids
In an effort to build more playful sessions into sports for kids. Helping kids learn new skills and love sports. Nike partnered with Leeds Beckett University and ICOACHKIDS to co-create the Coaching Kids: Power of Play Nike Training Club app programme.
For the Coaches
The program was developed for coaches, PE teachers, parents or caregivers to encourage playful way to coach. Helps coaches remove barriers for all kids to benefit from play and sport.
Features
3-week programme
At home, in a gym or open space play
All levels of fitness
15 – 30 minute exercises
Bodyweight only training
Modules
Let’s Play Ball – Helps kids develop their ability to keep bodies in stable positions during dynamic and static activities.
Getting Up To Speed – Develops movement efficiency through coordination and speed – key elements of sports.
Going The Extra Mile – Develops kids ability to last longer at their best – increasing tolerance to fatigue through play.
Nike has set the bar high by adding adaptive training programs to the Nike Training Club app. “Workouts designed in partnership with adaptive training experts to provide lower-body modifications for anyone — disabled or not.” (Nike). Providing training more inclusive for everybody.
Nike (M)ove Like a Mother
The training program covers strength training, cardio, mobility and yoga through every stage of pregnancy.
Features
Advisory board approved by antenatal and postnatal specialists.
Equipment: Dumbbells, stability ball and block
5 – 20 minute workouts
A mix of workouts designed to build strength, confidence and mind-body connection.
Created for all fitness and energy levels
7. No idea is too small or too big
Launched in Nike Town, B.I.L.L. (Bot-Initiated Longevity Lab) is a robotic system designed to clean and repair customised sneakers to extend the life span of shoes.
By repairing sneakers at scale, services like BILL will help Nike reach net zero by 2050 target. Nike Refurbished – in-store offering that restores used Nike footwear. Nike Recycling and Donation – allows athletes to pass on and recycle the products no longer used.
8. Big impact
“78% – Renewable energy in owned or operated facilities in 2021, 48% increase from 2020.” (Nike)
“100% – Footwear manufacturing waste diverted from landfill or incineration without energy recovery.” (Nike)
“More than 300 organisations supporting the Made to Play commitment and Inclusive Community investments.” (Nike)
9. Take on the toughest challenges
Watershed-restoration projects reduce pesticide runoff, improved soil health, and improve community access to water. 91% of the freshwater Nike uses is connected to materials sourcing and manufacturing.
“Nike water restoration project in collaboration with The Nature Conservancy. In India, 30 hectares of farmland were converted to drip irrigation in the state of Maharashtra, benefiting 75 farmers.” (Nike, 2021)
Textile dyeing and finishing
Reduce the water used to dye and finish textiles.
Dyeing and finishing textile uses 22% freshwater, aims to reduce this by 2025.
Collaborating with suppliers to reduce freshwater use.
If you found the 9 Reasons Why Nike Is The Best Brand article helpful check out the latest trainer reviews and video content by following @saucedby on InstagramPinterest or liking our Facebook Page.
You landed on this article looking for valid reasons: Why Is Nike So Expensive? There’s a long and short answer. But first, I know it can seem criminal the amount Nike charges for their products; we all want to save money.
To answer your question accurately, I looked through 300 pages of NIKE reports and emailed them (they didn’t respond this time) but it’s all good.
Long answer: Very simply, their goal is to create sportswear products that enhance athletic performance, reduce injury and maximise comfort while reducing waste. This requires a lot of investment into the reasons listed below.
If you want to get more value for your money and not buy expensive sneakers, you should also consider bulk buying sneakers from reliable sources online.
17 Reasons Nike Is So Expensive
1. Product Research, Design, and Development
Nike has a competitive advantage in the sportswear segment as its goal is to produce products that help to enhance athletic performance, reduce injury and maximise comfort while reducing waste.
They are seen as a premium brand that is constantly innovating new materials and technology, making its products expensive.
Research committees and advisory boards consisting of athletes, coaches, podiatrists, and other specialists consult with Nike to review specific designs, materials, and concepts. This costs money.
Responding to consumer preferences with the introduction of innovations such as Nike Air, Zoom, Free, Flywire, Dri- Fit, Flyknit, Flyweave, FlyEase, ZoomX, Air Max, React, and Adapt technologies.
Related Article: Do your trainers sometimes hurt? Here’s a list of the Best Nike Shoes For Wide Feet; start walking in comfort.
2. Limited Edition Collaboration
Any Quickstrike (limited edition release) Nike Dunk released usually commands a higher price than the general release pair it is inspired by. For example, the Concepts x Nike SB Dunk “White Lobster” which were released exclusively as friends and family pack of the retail store. Usually, such limited models require more creative development, another reason why the Dunk is so expensive.
The “Viotech” Nike Dunk Low was released in 2001 as a Japan-exclusive Co.Jp and in 2013 and 2019 for the rest of the world at select Nike retailers. They were released for a retail price of $120 but they resell on the StockX marketplace for close to $400.
3. Marketing
Nike market it’s brand and products with endorsement contracts, complimentary products, television, digital and print advertising media platforms, brand events, and retail brand presentation.
Recently Nike has invested heavily in digital marketing to meet the increasing digital demand from consumers. Between 2020 and 2021 digital sales accounted for 67% of sales and store sales declined due to reduced footfall because of store closures. Therefore some products had to be increased in price such as the Nike Dunk from $90 to $120 retail price.
Marketing Example
The Nike Air VaporMax Moc 2 X Acronym 2018 release saw a promotional video featuring Acronym ® founder Errolson Hugh and guest-starring John Mayer (Singer, Songwriter). Such marketing strategy and material require a large upfront initial investment that makes the Vapormax more expensive than other sneakers.
4. Competition
Nike faces intense competition from adidas, Puma, New Balance, and many other brands in the following areas.
Product offerings
Technologies
Marketing expenditures
Advertising
Endorsements
Pricing
Costs of production
Customer Service
Digital commerce platforms
Digital services and experiences
Social media presence
If they do not anticipate and respond to their competitors, costs may increase, and demand for products may decline. Having to account for all the threats they face from competitors makes Nike products expensive.
5. Consumer Perception
Nike products are associated with improving athletic performance, reducing injury, and maximising comfort. The continual innovation of new designs and manufacturing innovations makes Nike products cost more. Consumers are willing to pay higher prices for Nike merchandise as it’s associated with high quality on and off the court.
For example, the VaporMax contains the most air of any Nike Air Max ever produced. When the engineers at Nike were designing the VaporMax it took them 5 years to develop the air bubble two-part midsole.
The VaporMax range is one of the most expensive sneakers Nike manufactures some pairs retail for $250 (£220) or more.
Negative Perception
If Nike fails to introduce technical product innovations, consumer demand could decline.
Product quality issues could mean they face substantial expenses to fix problems and loss of consumer confidence.
Actions taken and statements made by endorsers could harm the brand image.
Failure to enter into cost-effective endorsements could affect sales and profitability.
6. Endorsements
Professional Stakeboarder Paul Rodriguez
Nike products are expensive due to the relationships they have with athletes, sports teams, and leagues, as well as other public figures to develop, evaluate and promote our products, as well as establish product authenticity with consumers. There are often contractual monetary obligations they need to meet for the endorsement of products, some are worth millions of dollars over several years.
Year
Endorsement Contracts
2022
$1.5 billion
2023
$1.2 billion
2024
$1 billion
2025
$966 million
2026
$726 million
Source: Nike Annual Report 2021
Payments may be higher as some contracts have bonuses for athletic achievements (e.g. winning a trophy) and/or royalties for certain product sales. May be lower if athletic performance declines.
Athletes – Costs for establishing and retaining sponsorships for athletes increase year on year for Nike. If endorsements with athletes cannot be maintained Nike could lose the visibility with their target audience or on-field authenticity of products. They may need to increase their marketing investments.
Celebrity – Rapper Drake has an ongoing endorsement deal with Nike under the sub-label NOCTA various basketball merchandise, sneakers and sportswear has been released.
Esports – “Esports tournament organiser BLAST Premier partnered with Nike for a merchandise project. Co-branded collection that showcased gaming lifestyle.” (EsportsInsider, 2022)
7. Overhead Expenses
Salaries and benefit-related expenses
Research and development costs
Bad debt expense
Administrative expenses (rent, professional services, meetings, travel, etc)
In 2021 overhead expenses increased by 4%, due to an increase in:
Strategic technology investments,
NIKE Direct variable costs,
Restructuring-related costs ($255 million)
8. Retail Store
Roughly 1,043 retail stores are leased globally, mainly consisting of Nike Factory Stores. Some store leases expire up to 2043.
The NIKE World Campus, owned by NIKE and located near Beaverton, Oregon, USA, is a 400-acre site consisting of over 40 buildings, with some leased properties.
The Nike Hilversum Netherlands headquarters is leased and is the hub for non-U.S. operations.
In China offices are also leased in Shanghai, China this hub is focused on implementing wholesale, NIKE Direct, and merchandising strategies.
10. Distribution Centres
Some distribution centers are owned by Nike some are leased.
Nike Distribution Centre U.S.
Number
Memphis, Tennessee
4
Indianapolis, Indiana
1
Dayton, Tennessee
1
Ontario, California (Converse)
1
TOTAL
7
Source: Nike Annual Report 2021
Nike Distribution Centre Non-U.S.
Number
Laakdal, Belgium
1
Taicang, China
1
Suzhou, China
1
Tomisato, Japan
1
Incheon, Korea
1
TOTAL
5
Source: Nike Annual Report 2021
11. Air Manufacturing Innovation Facilities
Air Manufacturing Innovation, manufactures cushioning components used in footwear at NIKE-owned and leased facilities in Beaverton, Oregon, Dong Nai Province, Vietnam, and St. Charles, Missouri.
Air Manufacturing Innovation also manufactures and sells small amounts of various other plastic products to other manufacturers.
The research and development that went into designing required 350 runners to test the sneakers. The combined distance it took to test the sneakers is equal to running around the earth 5 times approximately 124,505 miles (200,375 kilometers).
Nike is supplied by 191 footwear factories located in 14 countries. All footwear is manufactured outside of the United States by over 15 independent contractors. As well as agreements with manufacturers in Argentina and India, for sales in those countries.
Sportswear apparel is supplied by 344 apparel factories in 33 countries. The largest apparel factory accounted for 8% of total NIKE Brand apparel production in 2021. Contact factories in Vietnam account for 30% of total NIKE brand apparel production.
Nike is not entirely in control of the price quoted by suppliers and contractors availability of raw materials fluctuates, causing their products to retail at higher prices.
13. League Sponsorship
Nike sponsors the official Premier League ball the partnership has been ongoing since 2000 starting with the Nike Geo Merlin ball in 2000/01.
“Under the deal, Nike provides kit and equipment for the Premier League’s youth development, and international events and supports the Premier League Primary Stars Kit and equipment scheme that benefits schools in the United Kingdom.” (Premier League, 2018)
14. Renewable Investments (Net Zero By 2050)
Nike is investing profits heavily into meeting the following net carbon zero targets, generally, the cost of renewable energy is more expensive than fossil fuel energy.
Converting to environmental raw materials
Converting factories to renewable energy
Coal elimination
Air freight reduction
Renewable electricity
15. Employee Pay & Benefits
In 2021, Nike had approximately 73,300 employees worldwide, including retail and part-time employees. Independent contractors and temporary personnel are also used to supplement their workforce.
The cost of such a large and diverse workforce is the main reason Nike products are so expensive as this needs to be accounted for.
US Employee Population
Retail – 48 %
Air Manufacturing Innovation Facilities – 3.5%
Distribution Centres – 3.5%
Corporate – 35%
Other – 10%
16. Community Investment
Source: Nike
As part of Nike’s commitment to supporting organisations working to level the playing field and address racial inequality, they are investing a total of $125 million up until 2025. In 2020 $23.4 million and 2021 $36.6 million was invested.
As a brand it is important they have a positive impact within the community. Such activities help align the brand with positive experiences in consumers’ minds therefore willing to pay more for products they purchase.
17. Software Development Costs
Computer software purchases and software developed for internal use are often customised for the needs of the business. Software used for manufacturing and design, payroll, and other specific business activities. Often training to use software is needed, as maintenance and other post-use activities.
Expensive Nike’s FAQs
Where does Nike source its raw materials?
NIKE’s independent contractors and suppliers buy raw materials for the manufacturing of our footwear, apparel, and equipment products. Most raw materials are available and purchased by independent contractors and suppliers in the countries where manufacturing takes place.
“Since 1972, Sojitz Corporation of America (“Sojitz America”), a large Japanese trading company and the sole owner of our redeemable preferred stock, has performed import-export financing services for Nike.” (Nike, 2021)
What material does Nike use?
Nike Shoes
Natural and synthetic rubber
Plastic compounds
Foam cushioning materials
Natural and synthetic leather
Nylon
Polyester and canvas
Polyurethane films are used to make NIKE Air-Sole cushioning components.
Nike Apparel
Natural and synthetic fabrics
Yarns and threads (virgin and recycled)
Specialised performance fabrics – Wick moisture away from the body, retain heat, and repel rain
Nike Dunks are expensive due to hype, limited collaboration, and only selected stores stocking them. Demand for Dunks is the most common reason why they are so expensive.
Reasons we will cover in this article:
Manufacturing costs.
Supply and demand.
Marketing
Reselling marketplaces
Are you a die-hard Nike Dunk fan, or do you know a sneakerhead who is?
Discover 27 amazing sneakerhead gifts that will give your Nike Dunks a fresh look, secure storage, and lasting protection.
From stylish accessories to handy gadgets, it is perfect for any occasion.
Midsole – The midsole is constructed of EVA Zoom Air-cushioned foam and is made exclusively at Nike subcontracted factories worldwide. Nike does not directly control manufacturing plants, so the shoe cost increases slightly.
General release Dunk “Pandas” are mass-produced economies of scale that allow Nike to lower the cost of production. In the UK, they retail for £80 – £120 ($90 – $140), which is inexpensive but often sells out,causing them to resell for 3x the retail price.
Nike Patents – According to Insights By GreyB, Nike has 25762 patents globally. Out of 25762 patents, 28755 patents are active. Specific patents related to Nike Dunk designs are active, and managing patents adds to the cost.
Leather Manufacturing – General release Nike Dunks consist of different grades of synthetic leather coated in polythene plastic (synthetic material) with a fake leather embossed print. This process is costly. Machines are constantly running, with workers rotating shifts to ensure the production line doesn’t stop.
Any Quickstrike (limited edition release) Nike Dunk released usually commands a higher price than the general release pair inspired by.
For example, the Concepts x Nike SB Dunk “White Lobster” were released exclusively as the retail store’s friend and family pack. Usually, such limited models require more creative development, another reason why the Dunk is so expensive.
The “Viotech” Nike Dunk Low was released in 2001 as a Japan-exclusive Co.Jp and in 2013 and 2019 for the rest of the world at select Nike retailers. They were released for a retail price of $120, but they resell on the StockX marketplace for close to $400.
Supply and Demand
General release Nike Dunks are expensive because only certain retailers with Tier 0 accounts get certain premium sneakers. Nike chooses Tier accounts (retailers). Nike determines the markup, but as they are only in selector stores, demand for such pairs is high, which makes them pricey.
Similar to a limited edition, collaborations and endorsements pair their scarcity pushes to make them expensive. To meet demand, most retailers like END, Footlocker, and Size?
Rely on raffles to make the process of buying in-demand sneakers fair. Some retailers collaborate with Nike, which are more expensive than general release pairs.
Marketing
From the various models of Nike Dunk released, the marketing campaigns around the sneaker are centred around the target audience. The promotional video campaign was titled Nike SB “Today Was A Good Day” with professional stake-boarder Paul Rodriguez. Such marketing strategy and material require a significant upfront initial investment, making the Dunk more expensive than other sneakers.
Resell Marketplaces
Whether it’s a general release, limited edition, or collaboration model, Nike Dunk commands high resell values due to the hype around the sneakers. The main reason Dunks are so expensive is that sneaker enthusiasts are willing to pay above retail for the sneaker.
Nike Dunk FAQs
Why are Nike Dunks so much?
Supply and demand, hype, and collaborations increase the price. They cost so much because people are willing to pay if they see the value in the shoe. Nike SB Dunk Supreme Stars resells for 630% more than the retail price. Supreme collaborations usually bring about a lot of hype in the sneaker community.
What is Nike Dunk for?
Modern Nike Dunks are casual lifestyle sneakers. When released in 1985, they were college basketball sneakers with different colours representing each school. But between 1995 and 2005, they were used by stake boarders for their excellent features, flat sole, grip, and leather upper under the Nike SB branding.
How much are Nike Dunks worth?
The simple answer is whatever buyer is willing to pay. General release Nike Dunks retail in the UK between £100 – £125 ($115 – 145), often selling out, pushing the price 3x more than retail. Limited edition collaborations retail for a similar amount or slightly higher but often resell for 300% more than retail on aftermarket platforms.
The VaporMax range is one of the most expensive sneakers Nike manufactures, some pairs retail for $250 (£220) or more.
The Nike VaporMax range is based on the Air Max 1 trainers that were first released in 1987 and designed by Tinker Hatfield. The original Air Max was inspired by the Pompidou Center, in Paris, France.
Rumour has it that the VaporMax contains the most air of any Nike Air Max ever produced. When the engineers at Nike were designing the VaporMax it took them 5 years to develop the air bubble two-part midsole. They are made of Thermoplastic polyurethane (TPU) nitrogen gas fill air units at the heel and front with a durable rubber sole.
Related Article: Do your trainers sometimes hurt? Here’s a list of the Best Nike Shoes For Wide Feet; start walking in comfort.
Reasons Nike VaporMax is expensive…
Research and Development
Air Bubble Midsole – ”The Air soles are constructed of 75% recycled material and are made exclusively at two Air Manufacturing Innovation Plants located in Beaverton, Oregon, and St. Louis.” (Hypebeast, 2018) Manufacturing plants are dedicated to Nike Air shoes only and the mold for the VaporMax has 39000 different components.
The research and development that went into designing required 350 runners to test the sneakers. The combined distance it took to test the VaporMax sneakers is equal to running around the earth 5 times approximately 124,505 miles (200,375 kilometers).
Nike Air Patents – According to, Insights By GreyB Nike has a total of 25,762 patents globally. Out of 25,762 patents, 28,755 patents are active. Specific patents related to Nike Air Technology are active, the cost associated with managing patents makes VaporMax trainers expensive.
Air Bag Development – The Airbag or air pockets are a vital component that goes into Nike sportswear shoes. Custom machines with ovens, heat plastic film into an Airbag and pop out at the other end as a complete piece. Machines are constantly running with production line workers rotating shifts to make sure the production line doesn’t stop.
Any Quickstrike (limited edition release) VaporMax released usually commands a higher price than the general release pair it is inspired by. For example, the Nike VaporMax OFF-WHITE 2018 was released in two separate black and white colourways for a retail price of $240 (£210). Since being released in March 2018, the Air Vapormx The Ten has sold for an average of $910 (£785) on the StockX resell marketplace. Usually, such limited models require more creative development another reason why the Vapormax is so expensive.
General release Nike Vapormax is expensive because only certain retailers with Tier 0 accounts get certain premium sneakers. Tier accounts (retailers) are chosen by Nike. The markup is determined by Nike but as they are only in selected stores demand for such pairs is high which makes them pricey.
Similar to a limited edition, collaborations and endorsement pairs their scarcity makes them expensive. To meet demand most retailers like END, Footlocker, and Size? rely on raffles to make the process of buying in-demand sneakers fair.
Marketing
From the various models of Nike VaporMax released the marketing campaigns around the sneaker are centered around the target audience. The Nike Air VaporMax Moc 2 X Acronym 2018 release saw a promotional video featuring Acronym ® founder Errolson Hugh and guest-starring John Mayer (Singer, Songwriter). Such marketing strategies and materials require a large upfront initial investment that adds to the Nike Vapormax cost.
Resell Marketplaces
Whether it’s a general release, limited edition, or collaboration model Nike VaporMax command high resell price due to the hype around the sneakers. A reason Nike VaporMax are so expensive is that sneaker enthusiast are willing to pay above retail for them.
Not feeling to spend $250 (£220) or more on VaporMax, below are Nike Air Max trainers you can pick for a fraction of the price. You’ll even have change leftover.
Nike Air Max 1
Nike Air Max 95
Nike Air Max 97
Less than £100 ($115)
Nike Dunk Low
Nike Blazer Low Jumbo
Nike Waffle One
Nike VaporMax Models List
VaporMax 360
VaporMax 97
VaporMax 95
VaporMax 360
VaporMax Plus
VaporMax MOC
VaporMax MOC 2
VaporMax 2019
VaporMax 2019 Utility
VaporMax Gliese
VaporMax FK2020
VaporMax CPFM WMNS VM 2019
VaporMax Light 2
VaporMax 2021 FK
Nike VaporMax FAQs
Is it good to run in VaporMax?
No! Nike designed them runners but sadly wears have suggested they are unstable at times. Also, professional athletes hardly wear Vapormax to run, more of a lifestyle fashion sneaker.
Can you work out in VaporMax?
You can work out in VaporMax. But there are better trainers that offer cushioning, stability, and ankle support in the Nike Air Zoom range.
Can you return Nikes of the air bubble pops?
Yes, if the air bubble in your Nike shoes pops (material flaw) contact Nike or return them to authorised retailers. Within 60 days of purchase, you can return to Nike for a full refund. Longer than 60 days and less than two years since the manufacture date contact Nike.
Nike shoes for wide feet are sometimes hard to shop for, as they’re not always clearly labeled. we’ve put a list together for you.
Journal of Foot and Ankle Research, suggests that 68% of us wear incorrectly fitted shoes based on length, width, and depth. Are you part of this statistic?
There is a strong link between incorrectly fitted shoes and some forms of foot pain or foot disorder. Go for comfort rather than styling.
Nike Shoes For Wide Feet
I did my own research to help you, by measuring Nike shoe width using a precision digital caliper to determine which ones are the best for wide feet. Discover the Top Nike shoes that add height!
All the Nike shoes measured are 3.60 inches or more in width in the toe box; roughly the size of your biggest finger.
Forefoot width is the measurement of the widest part of the front part of the foot in the toe box area of a shoe end to end. This is usually done using a precision measuring instrument such as a Brannock Device. Most footwear shops have this equipment you can request to have your feet measured.
Finding shoes for wide feet can be hard. If you size down they will be too tight in the toe box area which will be uncomfortable and if you size up they might fit well at the front but what you’ll find is there is too much heel slippage.
How Wide Feet Are Measured
There is no standard width system used by manufacturers to letter the fit of narrow, medium, and wide shoes, the best way to get an accurate measurement is to measure your feet using the Brannock Device or try the shoes on.
How To Measure Shoe WidthYourself
What you need: A piece of paper or card larger than your foot, a pen or pencil, and a measuring device (ruler or tape measure).
Shoe width is calculated over the ball of your feet. The circumference of the foot is measured at its widest point.
How To Make Sure Shoes Fit
1. Measure the width of both your feet.
Measuring both of your feet will allow you to determine if there is a difference for both feet. If there is a difference in foot width always take the highest measurement.
2. Check the Nike foot width chart.
Nike chart below measures foot width for Nike shoes and estimate how wide your feet are.
Men’s Nike Shoe Width Chart
Men’s Shoe UK Size
Wide (Inches)
8
3.9”
9
4.1”
10
4.2”
11
4.3”
12
4.4”
Source: Nike – How To Measure Foot Size
Women’s Nike Shoe Width Chart
Women’s Shoe UK Size
Wide (Inches)
5
3.5”
6
3.7”
7
3.8”
8
3.9”
9
4.1”
Source: Nike – How To Measure Foot Size
Sometimes you might see charts with width lettering this is not fully standarised each brand has its own system, don’t rely on this too much it’s confusing.
3. Test different shoes to see which offers the most comfort.
Assuming that you bought the shoes online test try them out on a clean surface e.g. carpet to see how they feel.
Nike Shoes For Wide Feet FAQs
Should I size up if I have wide feet?
No, not every shoe is going to fit you perfectly, or at least the way you want it to fit. We suggest finding the shoes that fit you right rather than sizing up or down. Sizing up may cause heel slippage.
Do you go down a size in wide fit shoes?
No, if you have flat or wide feet use your own judgment based on how a shoe feels on your feet to see how they fit. Sizing down could make them feel painful.
If you found the Nike Shoes For Wide Feet guide useful make sure to check out the latest trainer reviews on Youtube and follow the social accounts @saucedby on Instagramand Pinterest or by liking our Facebook Page.
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Nike Air Max TW£144.99
