Nike’s never just sold sneakers – they’ve sold a lifestyle.
Now, they’re taking it to a new level with Nike Studios gyms, opening across California and Texas. But at £249/month, people are raising eyebrows.
Is it a smart strategy or just another branded hustle?
Here’s what Nike’s doing, why people are mad, and what it means for the culture.
Welcome to Nike Studios
Nike has stepped into the gym business. Their new project, Nike Studios, brings luxury workout spaces to fitness lovers across California and Texas.
With sleek designs and different studios for training, running and strength, it’s a new chapter for the Swoosh.
Nike quietly launched this move on Instagram through their @nikestudios page, kicking things off with a post that read:
The weights are officially moving at Nike Strength Studio East Austin. As the plates stack up, so does the momentum. The mission is clear: show up strong and win every day.
But the internet isn’t sold on it — yet.
The Price Tag Problem
At £249/month, many say the cost is out of touch. Comments like:
“$250!? Is a pro athlete gonna train me??” “Overpriced ahh membership. Even if there were basketball courts it would still be robbery. 3k/annual?!” “240 a month to do the same thing you can do in Crunch for $20?”
The backlash is loud — not just about money, but value.
What’s Included?
Nike Studios are broken into three categories:
Training Studio – Personal coaching, small classes
Running Studio – Indoor tread sessions and technique work
Strength Studio – Functional fitness with high-end gear
That said, many people noted the lack of basketball courts, especially given Nike’s history with the sport:
“Where the basketball courts at “ “Nike gentrified working out my god”
So What’s the Real Play Here?
Nike isn’t just selling gym access. This looks more like a data and brand play. Even CEO Elliott Hill reinforced this during Nike’s Q3 FY25 earnings call in March 2025, stating:
Of all the priority actions, we knew we could move quickest on investing in our brand… That is how we create impact and that is Nike being Nike.
Creating a Nike-powered fitness ecosystem
Offering premium spaces to collect user feedback and performance insights
Building in-brand loyalty through lifestyle experiences
Think of it as the Apple Store for fitness — less about profit, more about presence.
What the Community’s Saying
Scrolling the comments, you’ll find a mix of:
Outrage at the price
Humour (“I’d rather die than pay $249”)
Scepticism about Nike’s intentions
Requests for locations in New York, Florida, and beyond
The sentiment is clear: people care — even when they’re hating.
What It Means for the Culture
This move might not be for everyone, but it signals something bigger: Nike wants to own your entire fitness journey, not just your shoes.
And whether or not these gyms succeed, they’re already dominating headlines — and that’s a win in itself.
Nike fans and sceptics alike — what’s your take on this premium fitness move? Would you pay £249/month for a gym if it’s wrapped in the Swoosh?
Before You Dip…
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Remember when rocking your Total 90s off the pitch got you roasted at school?
Now it’s cool to wear studs to the corner shop?!
As someone who grew up playing ball, I’ve seen this before—and it didn’t end well.
Sneakerheads, fashion lovers, Gen Z style kings and queens, let’s break down this trend.
Where it came from, what people are saying, and whether you should rock, roast, or retire.
What’s Happening?
Image source: @nicekicks
Right now, people are wearing football boots — yes, with the studs — as part of their everyday outfits.
Scroll through Instagram or TikTok and you’ll see lads pairing Total 90s or Adidas Predators with jeans and oversized tees like it’s normal. It started popping off in Gen Z fashion circles, but older heads are looking on like: “We tried that in Year 8, bro.”
Some say it started with vintage cleats popping up in resale markets. Others point to old-school photos from the 90s in Mexico and LA, where it was lowkey a thing. Either way, it’s now everywhere.
Nostalgia: Football culture is in again. These boots remind people of school matches, Sunday league, and childhood.
Hype: Old boots that used to cost £30 are now reselling for over £100. The rarer the pair, the louder the flex.
Different = Cool: Gen Z doesn’t follow rules. If it shocks people or starts a conversation, it’s worth doing.
Sport + Style Crossover: Streetwear has always borrowed from sports. Think Jordans or Sambas. This is just the next (maybe dumb) step.
Real comment:“Mexican kids did it first” — a nod to cultural roots and the trend’s cyclical nature.
Why Some Think It’s Mad
Let’s be real: cleats aren’t made for pavements. The backlash is LOUD:
Safety? Studs on concrete are slippery. People are predicting sprained ankles, broken wrists and cracked heads.
Comfort? Zero cushioning. Zero flex. You’re walking on plastic teeth.
Practicality? They sound like horses on tarmac. Not quiet. Not slick.
Aesthetic? Some say it looks ridiculous. A PE kit throwback, but make it fashion? Not everyone’s convinced.
Real comment:“This is the dumbest trend ever”
Real comment:“The Summer of Slip & Falls. Urgent Care and ER’s will be exceptionally busy this summer.”
Real comment:“I had a homie that did that in the 8th grade. Wore the spikes down til they became shoes.”
The Culture Clash
This trend shows a bigger cultural shift. Fashion is more performative now than ever.
Older generations see cleats as something you couldn’t wait to take off after a game. Gen Z? They wear them to Tesco.
It’s a tug of war between:
Practicality vs Statement
Comfort vs Clout
Experience vs Experimentation
Even people who wore them in the 90s or early 2000s are surprised: “We did that once. It was dumb then too.”
Real comment:“Growing up in LA, been seeing the little paisa homies doing this since the 90s. Def not new to see here.”
Should You Try It?
Look, if you want to try it, do it smart:
Go moulded, not metal. No one wants to end up in A&E.
Try turf shoes or indoor versions. Same vibes, less danger.
Don’t break your bank. Some pairs are reselling high, but check your local sports shop or eBay.
Drip, Flip or Skip?
Drip: If you’ve got a full fit and confidence to match, maybe you can pull it off.
Flip: Got an old pair? Cash in on the trend.
Skip: Just not your thing? Fair. Watch the chaos from the sidelines.
Real comment:“Nobody has a mind of their own anymore lol”
What It Says About Fashion Today
Image source: Kicks Avenue
Fashion today is all about moments. Being seen. Being reposted.
Football boots as fashion? It’s not practical, not timeless, and not comfy. But for some, that’s the point. It’s bold. It’s funny. It gets people talking.
If we can wear basketball shoes on road, why not football ones too? The difference is, Jordans were designed to double as lifestyle kicks. Cleats? Not so much.
Real comment:“This gotta be in the UK”
Real comment:“Some of them never even kicked a ball in their life.”
Final Whistle
This trend might be gone by next season. Or maybe Nike and Adidas drop collab cleats for lifestyle wear (watch this space).
Either way, it’s a moment.
Would you wear cleats with your fit?
Drip, Flip or Skip?
Drop your thoughts below, and don’t forget to follow for more fashion madness.
#BootsOnlySummer is here. Are you in or nah?
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In 1972, two men lost their business deal and gained the world.
They were fired. Broke. Starting from zero.
That moment led to the creation of Nike – now a multi-billion dollar giant with an empire built on risk, grit, and a $35 logo.
This is your blueprint if you’re a sneakerhead, creative, or entrepreneur.
Here’s how one of the greatest stories in sneaker history began, and why it still matters 53 years later.
The Spark: Blue Ribbon Sports
Before Nike, there was Blue Ribbon Sports.
In 1964, Bill Bowerman and Phil Knight started by selling Onitsuka Tiger sneakers from the boot of Knight’s car at track meets.
Bowerman, a track coach, was obsessed with innovation. Knight, a former runner, handled the hustle. Together, they tapped into an overlooked market: performance footwear that worked for real athletes.
They didn’t start with big dreams – just bold ones.
The Break: From Fired to Free
May 1, 1972. Onitsuka cut ties with Blue Ribbon Sports.
For most, that would be the end. For Phil Knight, it was the beginning.
That same day, he decided to go all in. No more middleman. No more Plan B.
He launched a brand of his own. The name? Nike – inspired by the Greek goddess of victory.
“We were fired. But it pushed us forward,” Knight wrote. And just like that, Nike was born.
The Icon: The $35 Nike Swoosh
The Swoosh is one of the most recognisable logos in history.
It was created by Carolyn Davidson, a graphic design student who was paid just $35 for the design.
The logo symbolised motion, speed, and agility.
Davidson was later given stock in the company, making her a millionaire. But the original exchange? Just $35 and a vision.
It shows how far a single creative idea can go.
The Game-Changer: The Cortez
Bill Bowerman designed the Nike Cortez in 1968, but it debuted officially under the Nike brand in 1972, just in time for the Olympic Trials.
Built for long-distance running, the Cortez had a thick, cushioned sole.
It wasn’t just functional. It was cool. Soon, it crossed from athletics into everyday style.
From LA Cholos to modern-day collectors, the Cortez is a cultural icon.
Fun Fact: There’s a debate around its design origins.
Some say a Mexican tennis shoe influenced it.
Knight allegedly stayed in Mexico, drawing inspiration before launching the Cortez. True or not, its legacy is real.
The Flip: Becoming Nike, Inc.
Nike officially changed its name from Blue Ribbon Sports to Nike, Inc. on May 30, 1978.
By December 1980, they went public, offering 2.8 million shares at $22 each.
That same $22 share today? Worth around $4,500.
The Swoosh wasn’t just a logo. It became a symbol of belief, persistence, and style. And the market believed too.
Why It Still Matters (Today)
Nike’s story isn’t just history. It’s a lesson in ambition.
It started with selling someone else’s shoes, evolved into a brand born from a firing, and became a global force.
Every sneaker drop today is built on that origin.
When you wear a Swoosh, you’re wearing a piece of rebellion, vision, and perseverance.
So, what’s your Cortez moment?
Did You Know?
Nike almost wasn’t called Nike.
Co-founder Jeff Johnson dreamed up the name and phoned it in.
Other names like “Dimension Six” were seriously considered.
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Jordan Brand just did the unthinkable—they’ve vanished from social media.
With Instagram and X accounts deactivated, sneakerheads are buzzing.
The timing is no coincidence—this bold move comes just before the re-release of the iconic Air Jordan 1 “Bred.”
Inspired by the legendary “Banned” story of 1985, could this be a marketing masterstroke? Or is it a risky gamble in an era where social media dominates?
Let’s break it all down.
What Happened?
Jordan Brand has wiped its social media presence, leaving fans and critics alike wondering what’s going on.
While no official statement has been made, many speculate it’s a deliberate move to build hype for the upcoming release of the Air Jordan 1 “Bred.”
This shoe’s history is legendary—back in 1985, Michael Jordan faced fines for wearing them in NBA games because they violated uniform rules.
By deactivating their accounts, is Jordan Brand recreating that sense of rebellion and exclusivity?
How Jordan Brand’s Marketing Strategy Is Sparking Debate
Jordan Brand’s decision to go dark on social media has stirred both excitement and scepticism. It’s a risky move that forces people to talk, speculate, and dig for information—a classic buzz-building tactic.
Why it could work:
Creates demand and curiosity by limiting official updates.
Plays on nostalgia for the rebellious “Banned” story.
Sets the brand apart by breaking conventional marketing norms.
Why it might fail:
Social media is crucial for staying relevant and connecting with fans.
The silence could frustrate loyal followers.
Bots and resellers may dominate the release, leaving true fans disappointed.
Sneakerheads React to Jordan Brand’s Social Media Move
The move has sparked mixed reactions online. Here are some of the most notable opinions from Instagram:
“Oh, they going all out. Love it!” “Creating hype since it been dying.” “They’re trying way too hard for this.” “I hope someone steals this IG handle” “It doesn’t matter either way. Bots and resellers will be the only ones getting these.”
Fans are divided—some appreciate the boldness, while others think it’s a gimmick.
How to Stay Updated on Jordan Brand Drops Without Social Media
Without social media updates, staying informed about Jordan Brand releases might feel tricky. Here are a few tips:
Sign Up for our Newsletter: Register for our newsletter to receive news directly in your inbox.
Monitor Sneaker Forums: Platforms like Reddit’s r/Sneakers often break news faster than official channels.
Use Sneaker Release Apps: Apps like SNKRS or Sole Retriever can keep you in the loop on release dates and details.
Follow Trusted Resellers: While resellers may not offer direct updates, their promotions can signal upcoming drops.
Tips for Securing the Air Jordan 1 “Bred” Amid the Hype
With bots and resellers dominating sneaker drops, here are some strategies to increase your chances of getting the Air Jordan 1 “Bred”:
Enter Multiple Raffles: Many retailers hold raffles for high-demand releases. Enter as many as possible to improve your odds.
Use Reliable Tools: Consider bots or extensions designed to give users an edge (but be mindful of ethical implications).
Stay Ready on Drop Day: Have your payment details preloaded and set reminders for release times.
Fire or Trash?
This move by Jordan Brand is bold, risky, and undeniably intriguing.
By going dark, they’ve created a conversation that has sneakerheads everywhere talking.
Whether you see it as a genius strategy or a marketing misstep, one thing is certain: the Air Jordan 1 “Bred” release is going to be a moment.
Look at me writing about it – that’s the whole point.
What do you think? Is this strategy?
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Kanye West vs Adidas. He’s taken to social media to accuse Adidas of burying Yeezy’s website in search results and called out Jerry Lorenzo for being “corny and disloyal.”
For years, Kanye has been vocal about issues in the industry, from allegations of design theft by major brands to disputes over creative control.
Whether you’re a Yeezy fan or just curious about how fashion moguls play the game, Kanye’s story offers an inside look into what it takes to fight back.
But it’s not all drama—Kanye’s $20 Yeezy vision and $100M revenue reveal his plans to revolutionise the fashion industry.
Let’s break down what this means for sneakerheads, fashion lovers, and anyone who believes in independent creativity.
The Drama Unfolds
Kanye West has accused Adidas of burying his Yeezy website in search results, alleging that the brand’s SEO tactics undermine his efforts.
“When you Google Yeezy.com, the Adidas site comes before Yeezy’s site. Members at Adidas, stop doing this.”
In his words:
“corny and disloyal.” Kanye’s message was clear: “It’s Yeezy over everything.”
He also slammed Jerry Lorenzo for partnering with Adidas after their fallout, calling him
While his fiery posts lacked punctuation, they didn’t lack passion.
Kanye claims he’s being held back by corporate manoeuvres and is determined to regain control of his brand.
Kanye West vs Adidas
Kanye’s accusations bring up a key question:
Is Adidas sabotaging Yeezy’s SEO? Or is this simply a case of better search engine optimization on Adidas’ part?
Maybe Adidas’ dominance could stem from its past association with Yeezy and its larger marketing budgets.
This dispute also sheds light on the complexities of separating personal brands from corporate partnerships.
Even after their official split, Adidas’ ties to Yeezy’s legacy remain entangled in the digital space.
Affordable Fashion—A Game Changer?
Beyond the drama, Kanye’s vision for $20 Yeezys is perhaps the most revolutionary aspect of his latest revelations.
In an industry where luxury sneakers often cost hundreds, Kanye’s push for affordable fashion could disrupt traditional pricing models.
“Everyone knows the costs in luxury fashion are way marked up,”
Kanye wrote.
His claim that Yeezy.com made $100 million in just six months further proves the potential of this approach. But will $20 Yeezys dilute the brand’s exclusivity?
Only time will tell.
Fans Speak Out
Social media erupted after Kanye’s posts, with reactions ranging from support to scepticism:
“Who else heard Ye’s voice while reading this?”
“Adidas just has better SEO.”
“$20 Yeezys? I’m in.”
“This is why Kanye’s a genius—he’s breaking the game.”
“Kanye needs to learn SEO before complaining.”
Critics also chimed in:
Despite the different opinions, one thing is clear: Kanye knows how to keep people talking.
Kanye West vs Adidas What’s Next?
Kanye hinted at ten new Yeezy styles he’s been working on for the past two years, emphasising his commitment to innovation and independence.
With $20 Yeezys and a direct-to-consumer model, Kanye aims to “burn the game to the ground,” leaving only Yeezy standing.
But questions remain:
Can Kanye sustain Yeezy’s hype with affordable prices?
And will his feud with Adidas impact his future collaborations?
Conclusion
Kanye West’s fight with Adidas isn’t just about SEO or partnerships—it’s a battle for creative freedom and the future of affordable fashion.
Whether you love him or hate him, Kanye’s determination to challenge the status quo is undeniable.
What do you think?
Is Kanye’s $20 vision the future, or will Yeezy’s hype fade?
Drop your thoughts below, share this article with your friends, and follow our Facebook for more streetwear insights!
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Sneaker lovers, beware! As the sneaker market evolves, counterfeiters are upping their game. Don’t let fake kicks devalue your prized collection in 2025!
Imagine this: You’re proudly displaying your Nike’s, only to discover they’re not as genuine as you thought.
It’s a nightmare no sneaker lover wants to face.
In this article, we’ll uncover the latest tricks counterfeiters use and provide you with essential strategies, expert tips, and warning signs. Arm yourself with the knowledge to stay ahead of the scammers.
If your sneakers are off eBay, Facebook Groups or Depop trust me carry on reading, I got you covered.
How to Spot the Fakes: Key Indicators
Identifying fakes can be like walking a high-wire act. So, what should you look for in your sneakers?
First, scrutinize the box. Many counterfeits skimp on packaging, missing logos or having incorrect typography. Next, observe the stitching and materials — authentic sneakers boast intricate and consistent materials, while fakes often use sub-par substitutes.
Finally, don’t forget to check for the tell-tale signs in the tags and labels. QR codes and RFID tags are becoming standard in verifying genuine sneakers.
Use Verification Tools & Apps
Technology is revolutionising how we verify sneaker authenticity. From blockchain to smart tags, tech is a sneakerhead’s best friend in defending against counterfeits.
Brands are embedding QR codes and NFC chips in sneakers to ensure their origin.
Scanning these tags can grant access to a detailed ledger of authenticity records, aided by blockchain technology.
Moreover, AI-powered apps can help detect counterfeit sneakers by analysing images. The future of sneaker collecting is digital, and it’s here to stay!
Personal Story: How I bought FAKES
Nothing hits harder than first-hand experience. I learned a costly lesson about counterfeits.
After acquiring what I thought was a pair of exclusive Jordans sneakers at a premium price, I found out through a top-tier reseller app (I won’t name and shame) that they were fake.
The ordeal taught me to never buy without verification.
My story is a reminder of the importance of due diligence. Authenticity shouldn’t just be a goal—it’s a lifestyle!
The Impact of Influencers on Sneaker Authenticity
Enter the sneaker influencers! Their influence can be both a blessing and a curse.
On one hand, influencers often have the inside scoop on authentic releases and can impart priceless information. On the flip side, some promote fakes, knowingly or unknowingly, by endorsing unreliable sellers.
Especially on Instagram.
Insight is key — research influencers and sneaker pages and only follow those with a reputation for promoting genuine products.
Ask them for receipts (proof of purchase) or other people they have sold to in the past.
Remember, social media should feel more like a dialogue, not a sales pitch.
Sneaker Culture and Social Status
Facebook: Nike UK
Sneaker culture is more than just fashion—it’s a status symbol. Owning rare, genuine sneakers is the same as having luxury art in your home.
As adrenaline-pumping as showing off your collection might be, beware of the temptation to cut corners.
Sneakers define identities; make sure your collection is a testament to your passion and not a series of costly mistakes!
How Sneaker Brands Combat Counterfeiting
Sneaker brands are fighting back! Major companies have taken innovative steps to crack down on counterfeiting.
Exclusive partnerships, limited releases, and cutting-edge technology are just a few strategies brands are using to maintain authenticity.
Nike, for instance, has RFID QR Codes on their shoe boxes which if scanned from the phone camera should take you to the Nike website.
I have used this myself it works.
Adapting these methods not only protects brand reputation but also fortifies the entire sneaker community against the tidal wave of counterfeits.
Evolving Sneaker Design Techniques
Sneaker design is evolving beyond aesthetics to focus on functionality and security.
In 2025, expect more inclusive designs catering to different lifestyles and eco-friendly versions while incorporating anti-counterfeiting features.
From 3D printing to eco-friendly materials, these innovations enhance both the allure and authenticity of sneakers. The blend of fashion and technology is setting new industry standards.
The Importance of Educating New Collectors
Join Facebook Groups where like-minded people will share knowledge and information.
Every collector must start somewhere. The rise of newbies in the sneaker world makes education more crucial than ever.
New collectors bring fresh perspectives, but without proper guidance, they can easily fall prey to counterfeit traps.
Veteran collectors and brands should offer mentorship, workshops, and resources to foster a safe collecting environment.
Trusted Platforms for Buying Authentic Sneakers
Looking to buy safely? It’s crucial to know which platforms have your back. Trusted reselling sites like StockX, GOAT, and Stadium Goods have stringent authenticity checks in place.
These platforms act as middlemen, ensuring only verified products reach buyers.
Remember to leverage their expertise and avoid shady, unverified sites at all costs or Facebook marketplace sellers.
Sneaker Authentication Services: A Lifeline?
Our professional sneaker authentication service is your trusted ally, providing meticulous scrutiny and advanced technology to verify your sneakers’ authenticity.
Whether you’re a seasoned collector or a casual enthusiast, our service offers peace of mind and safeguards your investment.
Don’t let fakes ruin your passion—reach out to us today for reliable, expert authentication!
Contact us now and keep your collection authentic!
Creating a Counterfeit-Free Community
Sneaker culture thrives on community. Creating a counterfeit-free community is essential to sustaining its growth. How can we contribute?
Open information sharing, reporting fakes, and supporting authentic sellers are proactive measures collectors can take.
Online forums or local meetups allow enthusiasts to share insights and alert others about potential threats.
The sneaker community is built on shared passion and authenticity, let’s keep it that way. Together, we create a safe space for our beloved kicks.
Investing in Authenticity: Is it Worth It?
Investing in authenticity may seem costly upfront, but the returns are invaluable.
Authentic sneakers are about legacy, creating memories, and yes, an impressive financial return on investment too.
Unlike their counterfeit counterparts, genuine sneakers appreciate over time, often outperforming traditional investment channels.
The authenticity of your collection speaks to your dedication and eye for quality, guaranteeing that your sneaker journey is rewarding in every way.
An Expert’s Take on Future Trends in Sneaker Authentication
According to sneaker guru, the future of sneaker authentication is full of promise and innovation.
Imagine this: you’ve just scored a grail pair of kicks. You’re buzzing, counting down the hours until they arrive. The shoes come… but the box? Crushed. Torn. It’s not what the seller promised.
For sneakerheads & shoe lovers, a pristine box can be as valuable as the shoes themselves. A damaged box can mean frustration, disputes, and even financial loss.
This isn’t just your story—it’s happening to sneaker enthusiasts everywhere. Is the seller at fault? eBay? The delivery service? And, more importantly, what can you do about it?
In this article, I’ll show you the exact steps to handle this situation, get compensated, and make sure your future purchases are stress-free.
The Box Dilemma: Why It Matters
You don’t wear the box.
But for collectors and resellers, the condition of the box can significantly impact the overall value.
Whether it’s for display purposes, resale, or just a part of the sneaker’s story, a damaged box can be disappointing and even costly.
Let’s explore why this happens and how to solve it.
What Causes Box Damage?
Transit Issues Delivery companies handle countless packages daily. Mishandling or poor packaging during shipping can lead to damaged boxes.
Seller Negligence Some sellers might not prioritise sturdy packaging or may misrepresent the box’s condition in their listing.
eBay Authentication Handling eBay’s authentication process involves inspection by a third party. Sometimes, damage can occur during this step, like punctures or tears.
Knowing these possibilities can help you navigate the resolution process more effectively.
Step-by-Step: What to Do When You Receive a Damaged Box
Inspect and Document
Carefully inspect the damage and compare it to the seller’s original listing photos.
Take clear photos and videos of the damage for evidence.
Open a Case with eBay
Go to your eBay account and select the item in question.
Choose the option to report an issue and upload your evidence.
Explain the problem clearly: Was the box misrepresented, or was it damaged in transit?
Contact eBay Authentication Support
Use eBay’s chatbot to request a callback. Type “HAVE US CALL YOU” to connect with the authentication team.
Explain the situation and ask for a resolution. Many buyers report success with partial refunds or credits.
Communicate with the Seller
Politely inform the seller about the damage and inquire about a partial refund if you plan to keep the shoes.
Most sellers are willing to work with buyers to avoid negative feedback.
Consider a Full Return
If the box condition is crucial for your purchase, you can return the item for a full refund through eBay’s Money Back Guarantee.
Pro Tips to Avoid Future Issues
Buy from Trusted Sellers: Check seller reviews for comments on packaging quality.
Request Extra Packaging: Ask the seller to double-box or add padding to protect the original box.
Shipping Insurance: Opt for insured shipping for high-value purchases.
Track the Package: Keep an eye on tracking updates to spot potential mishandling during transit.
The Bigger Picture: Do Boxes Really Matter?
For some, a damaged box is no big deal—the shoes are what truly matter.
For others, it’s part of the sneaker’s value and story. Wherever you stand, it’s important to protect your investment and know your options.
At the end of the day, sneakers are made to be worn.
But if the box matters to you, these steps can ensure you get what you paid for.
Your Turn
Have you faced a similar situation? Share your experience in the comments.
Let’s help each other navigate these challenges and keep the sneakerhead community strong!
Follow our page for more tips, stories, and insider advice for sneaker lovers.
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Fear of God Essentials — once the crown jewel of streetwear — has landed on the shelves of Sports Direct.
Yes, you read that right.
Only a few years ago, this brand had sneakerheads fighting for raffles and paying resellers 40-60% above retail. Now, you can grab it alongside budget trainers. What happened?
In this article, we’ll unpack the story behind this surprising move, why it’s sparked debate among fans, and what it means for the future of fashion.
Whether you’re a die-hard hypebeast or just love a good bargain, there’s something here for you.
Does this devalue the brand? Or is it a genius marketing strategy? Let’s dive in.
Setting the Scene: Essentials’ Peak
Just a few years ago, Fear of God Essentials was the epitome of streetwear cool.
The line, launched as a collaboration with PacSun, became a staple for its minimalist yet premium aesthetic. Tracksuits, hoodies, and tees sold out in minutes, and resellers charged a hefty premium.
Essentials wasn’t just clothing; it was a status symbol. Wearing the brand meant you “literally had that shit on” It was exclusive, coveted, and unattainable for many… until now.
The Big Move: Essentials in Sports Direct
In late 2023, shoppers spotted Essentials pieces in Sports Direct.
The news shocked the streetwear community. Sports Direct, known for its budget-friendly offerings, seemed like an odd fit for a brand with luxury roots.
Why did this happen?
The Fraser Group, owned by retail mogul Mike Ashley, controls both Sports Direct and high-end retailers like Flannels and House of Fraser. Rumour – When the stock doesn’t move in Flannels, it trickles down to Sports Direct.
Reactions were mixed:
“Final nail in the coffin”
“The Mike Ashley effect. Everything ends up in Sports Direct eventually.”
“If you like the brand, does it matter where you buy it?”
What This Means for the Brand
The move has sparked debates:
Devaluation of Hype: For some, seeing Essentials in a budget store ruins its prestige. Exclusivity has always been a cornerstone of streetwear, and this shift makes the brand feel less special.
Reaching a New Market: Others argue that this is a smart move.
Essentials is Fear of God’s budget line, designed to be accessible. This placement allows more people to enjoy the brand without breaking the bank.
Brand Strategy Shift: Jerry Lorenzo, the founder, focuses on the premium Fear of God line, leaving Essentials to target the mass market.
This dual strategy could allow the brand to dominate multiple price points… if done right.
What This Means for You
Pros for Consumers:
Affordable access to a popular brand.
Easier availability, no need for raffles or resellers.
Cons for Hypebeasts:
Loss of exclusivity and resale value.
A potential “mainstream” feel that might deter trendsetters.
Style Tips: Want to keep your Essentials looking premium? Pair pieces with standout accessories or mix them with high-end items. It’s all about how you style it.
Bigger Picture: Hype Culture and Accessibility
Essentials isn’t the first brand to walk this line.
CP Company, Boss, and Stone Island have also made moves to balance exclusivity with mass appeal.
Even Gucci and Versace have lines that appear in discount stores.
Does this shift hurt their credibility? Not always.
A brand’s image relies more on price point and quality than store placement. Essentials’ challenge is to maintain its quality and reputation while becoming more accessible.
What do you think?
What’s your take?
Does Essentials in Sports Direct ruin the brand or make it better for everyone?
Drop your thoughts below, share this article with your friends, and follow our page for more streetwear insights!
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Think baking soda is just for the fridge? Think again! This kitchen staple can deodorize your sneakers and restore their gleam. Simply sprinkle inside your sneakers overnight, or mix with water to form a paste for cleaning stubborn stains.
Baking soda works wonders on hard-to-remove odours and marks without the risk of damaging the fabric. Plus, it’s all-natural!
Next time your sneakers start to smell a bit funky, give baking soda a try—the results will be nose-pleasingly fresh.
Your toothpaste does more than freshen your breath! Non-gel, white toothpaste acts as a mild scrubber that can scrub away discolouration. Apply and scrub with an old toothbrush.
Focusing on the rubber soles or white leather, toothpaste can amazingly restore their brightness. Always wipe with a damp cloth afterwards to leave a pristine finish.
Coconut oil isn’t just for your hair and skin; it’s also a vibrant shine-bringer for synthetic materials. Rub in thin layers to polish without compromising the sneaker’s material.
Be gentle and use a clean cloth to avoid any unwanted grease marks.
It’s pure, tropical magic applied gracefully to your sneakers.
Lemon juice cuts through kitchen grease, and guess what? It works wonders on dirty sneakers too. Mixed with water, it naturally bleaches, cleaning tough stains.
The citric acid provides a sunny boost, revamping tired kicks.
Just ensure exposure is brief to protect shoe fabric from colour fading.
Baby powder might veil baby scents, but it also absorbs sneaker odours! Sprinkle inside to soak up moisture and eliminate foot smells.
It masks odors while softening the shoe’s fabric, offering a gentle but effective solution.
A mild, sweet-smelling way to enjoy shoe-box freshness daily.
10. Nail Polish Remover: Precision Cleaner
Acetone in nail polish remover works on more than lingering polish. Carefully applied, it touches up scuffed sneaker soles cleanly.
Take care to use sparingly white rubber to erase discoloured patches.
This ensures targeted results without fading the shoe’s colours.
11. Petroleum Jelly: Synthetic Material Protector
Often overlooked, petroleum jelly (Vaseline) can shield sneakers against water marks and dirt.
Rub a thin coat onto synthetic textures, establishing a protective layer.
This results in enhanced longevity and lustrous appeal.
12. Rubber Bands: Improbable Holders
Finally, rubber bands can hold more than one would expect. They serve as handy tags or laces in a pinch.
A temporary go-to for when laces go missing or break—a crazy yet effective solution.
Simple yet resourceful, proving you’re prepared for any sneaker mishap.
13. White Vinegar & Salt: Stain Blaster
This unlikely duo, of white vinegar and salt, creates a potent stain-removal paste. Effective on various materials, it eliminates deeply-set dirt.
Mix into a thick paste, apply, and rinse—it’s that simple.
Activated by the chemical breakdown, they reveal squeaky clean surfaces soon afterwards.
14. Cornstarch: Dry Cleaner Extraordinaire
Problems with liquid spills? Cornstarch to the rescue! It expertly absorbs fresh stains on fabric without a trace.
Spoon on after a spill, wait a few hours and brush away for a saved shoe.
This pantry staple could alter your sneaker mishap outcomes forever.
15. Eggs: Binding Backup
Turns out eggs have outside-the-omelette appeal! Specifically, whites serve as a substitute for glue in DIY sole binding.
They secure detached edges marginally, offering temporary respite until a repair.
Albeit unconventional, it’s eggcellent in sneaker emergencies.
Wrapping It Up: Revolutionise Your Sneaker Care
Through these often-overlooked household gems, your sneaker care routine can achieve impressive upgrades. Each tip aligns with quick hacks rather than tedious chores, energising efforts with ease and amusement.
Whether it’s cleaning, deodorising, or restoring, these unusual methods are gems hidden in plain sight ready to revolutionise your sneaker game.
Did any surprise you? Share your experiences or your own hacks in the comments! We can’t wait to hear your amazing stories!
Reselling sneakers is booming, but are eBay fees eating into your profits?
In this article, I’ll break down a real eBay invoice to reveal the true costs of selling, compare it to other platforms, and share insider tips to maximise your earnings.
Whether you’re a seasoned reseller or flipping your first pair, those unexpected fees can sting.
If you don’t know your options, you could lose £30/$40 or more on every sale!
Keep reading for actionable advice to keep more cash in your pocket.
The Real Cost of Selling Sneakers on eBay
A recent invoice shared by a seller sheds light on the surprising costs of using eBay:
That’s a significant chunk of the seller’s profit going to fees and taxes.
While the actual eBay transaction fee was £14.30, VAT and delivery costs brought the total deductions to £39.05.
They can reduce your earnings if you’re not prepared for these charges.
Comparing Sneaker-Selling Platforms
eBay isn’t your only option. Here’s how it stacks up against other platforms:
This data was accurate at the time of publication, make sure you double-check fees.
Facebook groups often have NO FEES, making them a popular alternative for many resellers.
However, platforms like StockX and GOAT provide greater protection and a wider audience, which can justify their costs.
How to Maximise Profits as a Sneaker Seller
Research Before You List: Compare fees across platforms to find the best fit for your item and audience.
Use Fee-Free Channels: Facebook and WhatsApp groups are great for cutting costs, but always use PayPal’s Goods and Services for protection.
Time Your Sales: Watch for fee-free selling promotions on platforms like StockX to maximise profits.
Negotiate Shipping Costs: Opt for affordable shipping options or offer local pickup when possible.
Insider Tips from Experienced Sellers
Business vs Personal Accounts: A business account might help offset VAT through tax claims if you’re selling high volumes. For casual sellers, stick to a personal account to avoid unnecessary fees.
Diversify Platforms: Don’t rely solely on eBay. Platforms like Depop and Laced cater to specific audiences and can yield better returns.
Leverage Groups: Facebook groups offer trusted communities for buying and selling. Avoid Facebook Marketplace for high-value items due to lower trust levels.
Should You Avoid eBay Altogether?
eBay can still work for some sellers, especially those with unique items or international buyers. However, it might be time to explore alternatives if fees consistently cut into your profits.
Final Thoughts
Selling sneakers is a lucrative side hustle, but hidden fees can quickly eat into your earnings.
By understanding the costs and exploring your options, you can keep more of your hard-earned cash.
Don’t let fees be the reason you stop reselling—get strategic, stay informed, and keep flipping!
What’s your experience with sneaker-selling fees? Share your tips below or join the discussion on our Facebook page!
