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Kanye West vs Adidas. He’s taken to social media to accuse Adidas of burying Yeezy’s website in search results and called out Jerry Lorenzo for being “corny and disloyal.”
For years, Kanye has been vocal about issues in the industry, from allegations of design theft by major brands to disputes over creative control.
Whether you’re a Yeezy fan or just curious about how fashion moguls play the game, Kanye’s story offers an inside look into what it takes to fight back.
But it’s not all drama—Kanye’s $20 Yeezy vision and $100M revenue reveal his plans to revolutionise the fashion industry.
Let’s break down what this means for sneakerheads, fashion lovers, and anyone who believes in independent creativity.
Quick Scroll
The Drama Unfolds
Kanye West has accused Adidas of burying his Yeezy website in search results, alleging that the brand’s SEO tactics undermine his efforts.
“When you Google Yeezy.com, the Adidas site comes before Yeezy’s site. Members at Adidas, stop doing this.”
In his words:
“corny and disloyal.” Kanye’s message was clear: “It’s Yeezy over everything.”
He also slammed Jerry Lorenzo for partnering with Adidas after their fallout, calling him
While his fiery posts lacked punctuation, they didn’t lack passion.
Kanye claims he’s being held back by corporate manoeuvres and is determined to regain control of his brand.
Kanye West vs Adidas
Kanye’s accusations bring up a key question:
Is Adidas sabotaging Yeezy’s SEO? Or is this simply a case of better search engine optimization on Adidas’ part?
Maybe Adidas’ dominance could stem from its past association with Yeezy and its larger marketing budgets.
This dispute also sheds light on the complexities of separating personal brands from corporate partnerships.
Even after their official split, Adidas’ ties to Yeezy’s legacy remain entangled in the digital space.
Affordable Fashion—A Game Changer?
Beyond the drama, Kanye’s vision for $20 Yeezys is perhaps the most revolutionary aspect of his latest revelations.
In an industry where luxury sneakers often cost hundreds, Kanye’s push for affordable fashion could disrupt traditional pricing models.
“Everyone knows the costs in luxury fashion are way marked up,”
Kanye wrote.
His claim that Yeezy.com made $100 million in just six months further proves the potential of this approach. But will $20 Yeezys dilute the brand’s exclusivity?
Only time will tell.
Fans Speak Out
Social media erupted after Kanye’s posts, with reactions ranging from support to scepticism:
- “Who else heard Ye’s voice while reading this?”
- “Adidas just has better SEO.”
- “$20 Yeezys? I’m in.”
- “This is why Kanye’s a genius—he’s breaking the game.”
“Kanye needs to learn SEO before complaining.”
Critics also chimed in:
Despite the different opinions, one thing is clear: Kanye knows how to keep people talking.
Kanye West vs Adidas What’s Next?
Kanye hinted at ten new Yeezy styles he’s been working on for the past two years, emphasising his commitment to innovation and independence.
With $20 Yeezys and a direct-to-consumer model, Kanye aims to “burn the game to the ground,” leaving only Yeezy standing.
But questions remain:
- Can Kanye sustain Yeezy’s hype with affordable prices?
- And will his feud with Adidas impact his future collaborations?
Conclusion
Kanye West’s fight with Adidas isn’t just about SEO or partnerships—it’s a battle for creative freedom and the future of affordable fashion.
Whether you love him or hate him, Kanye’s determination to challenge the status quo is undeniable.
What do you think?
Is Kanye’s $20 vision the future, or will Yeezy’s hype fade?
Drop your thoughts below, share this article with your friends, and follow our Facebook for more streetwear insights!
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I’ve been reviewing, buying, selling, and rocking sneakers since high school. Learned a lot since my first pair when I was 7 years old were And 1s (if you know you know). A lot has changed since the brand started in 2017 from reselling sneakers to now reviewing and writing informational content. The aim is to be authentic and honest with my opinions. Saucedby Lee out 🙂
